SOCIAL CHINESE

The Art of Chinese Clickbait

Attention! Here are the headline-writing techniques you need to master on China’s internet!

STREET TALK

An American in Shanghai Redefines What It Means to “City”

Shanghai-based American influencer Paul Mike Ashton’s viral meme, “city bu city,” transforms the concept of urbanity

SOCIAL CHINESE

Essential Chinese Phrases for Cheapskates

How to talk about saving and conscious spending in the era of “consumption downgrade”

STREET TALK

Office Zootopia: How Chinese Netizens Relate to Animals

Increasingly frustrated by their career prospects, China’s workers are likening themselves to various animals to blow off steam

STREET TALK

Between the Light and the Dense

What do Chinese netizens mean when they refer to each other as “light,” “dense,” and “stealthy”?

SOCIAL CHINESE

Checking In: A Language Guide to Social Media Travel Posting

​Learn how to “check-in” at China’s viral tourist destinations and post about travel online

STREET TALK

Zeroes to Heroes: Chinese Fans’ New-Found Love for Losers

China’s latest meme celebrates unsung, “spineless” heroes, proving that real strength often lies in the beautifully flawed

SOCIAL CHINESE

Learn the Deceptive Language of China’s Matchmakers

How to decipher the exaggerations and deceptions of matchmaking professionals

SOCIAL CHINESE

Talk Like a Chinese Food Vlogger

Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry

STREET TALK

The Art of Hunong: Netizens’ Have Perfected Tactics to Avoid Conversation

Chinese netizens have mastered the art of slacking to survive in an increasingly stressful society