Quest for Quiet Cover
Photo Credit: Wang Zifan
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The Quest for Quiet: Can “Reverse Travel” Save China’s Tourists From Holiday Crowds?

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Between crowded tourist hotspots and boring small towns, young vacationers struggle to find a middle ground

As if choreographed by an unseen conductor, hundreds of pigeons take flight over the open-air Sun Yat-sen Mausoleum Music Stage. They flutter against the backdrop of the ancient Greek-style theater nestled among the trees atop a mountain in Nanjing, Jiangsu province. The scene, part of most tourism commercials advertising the city, would be a serene blend of nature and architecture if not for the crowds of thousands that often fill one of China’s most popular travel spots.

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The Quest for Quiet: Can “Reverse Travel” Save China’s Tourists From Holiday Crowds? is a story from our issue, “Viral Attractions.” To read the entire issue, become a subscriber and receive the full magazine.

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