VCG111452462939
Photo Credit: VCG
STREET TALK

Brand Mashups Sweep the Chinese Internet

Kweichow Moutai and Luckin Coffee have captured netizens imagination with a viral “baijiu” and coffee concoction

Many young Chinese “wage slaves (打工人 dǎgōng rén),” never anticipated the day when they would boldly carry bags of baijiu to the office, beginning their work by indulging in a prestigious brand of alcohol.

You have reached your free article limit (5) for this month

Create a free account to keep reading up to 10 free articles each month

Already have an account? Log in

Related Articles