Trail runners begin the Chongli 168
Photo Credit: VCG
SPORTS

Hills to Hashtags: Could Trail Running be China’s Next Online Trend?

Despite the cost, dangers, and fitness requirements, trail running is slowly becoming a trendy sport on social media

Wang Xiaofang and Wang Xiaoyuan were looking stylish at the start of their latest social media video—makeup on, toenails painted bright red, and wearing fashionable sportswear. By the end of the short 1-minute clip, however, they were covered with dirt, their nails were broken and encrusted with mud, and they looked so exhausted they could barely speak.

Running 100 kilometers will do that to an influencer, even seasoned fitness gurus like these 41-year-old twins from Yantai, Shandong province.

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