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Photo Credit: Wang Siqi; design elements from VCG
NEWS

The Beverage Company That Made China’s Richest Man

Chinese billionaire Zong Qinghou’s death has led to a surge of nostalgia for Wahaha, the brand he founded in 1988

Zong Qinghou, China’s late beverage magnate, had spent the last decade trying to revive the fortunes of his firm Wahaha. He probably did not expect that his death would boost sales more than any marketing campaign.

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