Meipan Cover image
Photo Credit: Wang Siqi
TECHNOLOGY

Golden Connections: How a Chinese Social Media Site Brings Together Seniors

Despite amassing millions of users, Meipian, a Chinese social media app targeting the senior community, continues to grapple with monetization challenges

At around 6 p.m. on a weekend in Beijing’s Beihai Park, despite temperatures of 30 degrees Celsius, a line of people in their 60s and 70s with cameras, tripods, and wide-brimmed hats start to form on the bank of Beihai Lake. They’ve come to shoot the park’s famous white stupa, and will patiently wait for hours to capture all of its different views: against blue skies, glowing under the dusk, and then illuminated under the park’s artificial lights at night.

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