In China, the Lunar New Year starts small. On either the 23rd or 24th of the last lunar month (with the date differing between the North and South of China), a festival called the “Little New Year (小年, Xiaonian)” provides a dress rehearsal for the big celebrations taking place approximately one week later: a chance for people to clean their homes, finish their shopping, and start getting in the festive spirit.

Besides the Lunar New Year’s Eve (除夕, Chuxi), New Year’s Day (正月初一, Zhengyue Chuyi), and the seven-day national holiday that sees millions of people traveling to their hometowns, the Lunar New Year season traditionally lasted almost a month from Xiaonian to the Yuanxiao (Lantern) Festival on the 15th day of the first lunar month, or even the 19th day (called Yanjiu Festival) in some parts. There are different rituals meant to take place each day, such as worshiping the “God of Wealth” and burning offerings to one’s ancestors. In these busy modern times, most of these observances have fallen out of fashion, but the southeast of China—including Fujian province and the Lingnan and Chaoshan regions of Guangdong—has always been a stronghold for traditions, and its New Year celebrations are no exception.

Huang Ruide, a photographer based in Guangdong with a strong interest in folk culture, has spent years documenting how people in his province get in the mood for the holidays. His first series, “A Sea of Red Welcomes Spring in Foshan,” takes place on Kuaizi Road, a street in Foshan, Guangdong, lined with dozens of stalls where calligraphers handwrite auspicious mottoes and “couplets” to customers’ order. “Rejecting printed material and persevering in the act of handwriting couplets are a part of Foshan’s traditions,” says Huang, who notes that the city also preserves traditions like lion dances, martial arts, dragon boat racing, and bonfires during the Lunar New Year and other traditional festivals.