The Legend of Tianding - Screenshot
Photo Credit: Screenshot from “The Legend of Tianding”
BUSINESS

Creativity Meets Constraint: China’s Video Games Head to Overseas Markets

Chinese game developers hoping to dodge bureaucracy and make profits abroad still face problems with localization

Despite passing through the 18 layers of Buddhist hell, conference-goers at the GCORES gaming convention in Beijing seem excited. “It reminds me of Resident Evil,” one pink-haired gamer cosplaying an anime character exclaims, referencing a pioneering Japanese game series, after demoing the Chinese horror title Summoning Spirits.

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