Lipstick king cover photo
Photo Credit: Wang Siqi
STREET TALK

Raising Eyebrows: Netizens Riff On Another Slip for China’s Lipstick King

When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes

Li Jiaqi is in hot water again. The makeup and beauty influencer, known as China’s “Lipstick King” for his skill at selling lipsticks via livestream, spent months offline in 2022. Within a year of his return, he’s now embroiled in more controversy after he chastised a viewer who complained that a Chinese-made eyebrow pencil Li sold was too expensive.

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