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FEMINISM

Just Ad Misogyny: Why Is Sexist Advertising Still Rampant in China?

A collagen drink becomes the latest product in China to be slammed for gender discrimination in advertising

It’s never been easy to escape stereotyping for female PhD-holders in China, but a recent advertisement for a collagen drink has made it harder. Cosmetics brand Five Doctors is being investigated by Beijing’s commercial regulators for false advertising and “vulgar” content in a series of ads that landed among the top trending topics on Weibo for disrespecting women.

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