Complicated admissions policies and a cutthroat job market have made college application consultation a lucrative business in China, but the quality of service is often subpar
It was midnight on June 29, three days after the scores of China’s highly competitive college entrance exam, known as gaokao, were released, and the livestreaming channel of Kafka Jing (pseudonym) was still buzzing. Parents and students anxiously sought one-on-one sessions with Jing, an education influencer who has over 313,000 followers on the video streaming platform Bilibili. They were up at the late hour hoping for guidance before making one of the most critical and potentially life-changing decisions: choosing which college to apply to.
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