Amid the fervor of Singles Day, a 12-hour livestream with e-commerce luminary Li Jiaqi unveils his many talents beyond mere marketing savvy
Just a few hours into Li Jiaqi’s marathon livestream, I’m already conditioned like one of Pavlov’s dogs. As I stare at the screen on my phone filled with comments from over 10 million other viewers, I catch myself subconsciously opening links to products I know I don’t need. As the hours tick by, the refrain of Li and his team of pale, beautiful, smiling livestreamers keeps ringing in my ears: “3, 2, 1: The link is up!” they say whenever a product goes live.
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